Filters are a Google Analytics function that give you the ability to exclude, rename or customise data before it gets into your analytics reports, this can be very useful in cleaning out issues with your reporting. Below I will go through the 4 Google Analytics filters I find most useful for recruitment. But first, some […]

Several of my clients asked me for clarity around UTM codes, since Google has a tendency to be overly technical in its explanations. I wrote the below guide on how to use UTM codes for recruitment and marketing in general. A UTM code is a tag that adds additional information to a URL which is […]