Just found out that some shady websites link to your recruitment website, and worry that this affects your search ranking? Let me put your mind to ease –inbound linking cannot hurt your search ranking. There is a good reason for this: if inbound were to hurt your rank, your competitors would continually link to your […]

When assessing page structure and layout, there is a subtle way to use images to add marketing messages that don’t fit on the page. Say for example that for your recruitment site you want to optimize a given page for the term “Accounting jobs”. Suppose that you also want to include a catchy marketing message such […]