Can inbound linking hurt SEO?

Just found out that some shady websites link to your recruitment website, and worry that this affects your search ranking?

Let me put your mind to ease –inbound linking cannot hurt your search ranking. There is a good reason for this: if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any inbound linking.

On the other hand, you can be penalized for illegitimate external linking. It is highly advised that you not link to any website or group of sites that may be involved in shady or unethical search practices. Doing so could result in being black-listed by Google, ultimately ruining your SEO strategy. Try to avoid this at all costs since it takes quite some afford to get into Google´s good graces again, so ensure that all external links point to trusted and reliable sources.

Recruiting is increasingly done online, on this blog we share online best practices and advice relevant to starting recruitment firms interested in making a difference in their recruitment online.

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We aim to provide small to midsize recruitment firms the kind of specialised online marketing capabilities they need to stay competitive in the online recruitment market.

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